Marketing is currently in a state of evolution where it is dispensing (again) with the old, and introducing the new. So if digital marketers who buy media are hung up on last-click attribution they are missing so much of the big picture.
They need to start looking at the role of media as an introducer and as an influencer, rather than just a last-click deal closer. They also have to start looking at customer engagement and its influence.
SEE ALSO: Which Ad Attribution Model Should You Use? Here are five metrics that can help a digital marketer take these new shifts into consideration and better handle their daily bid management routine.
1. Bounce Rate
Monitoring how different ads or keywords generate different bounce rates can make a huge difference in your optimization efforts. Traffic sent to your landing page, homepage, or to an internal page on your website should yield …more.
from 5 Digital Marketing Metrics You Need To Know!